Brand Ramdev :)

Say, everyone knows about Anulom-Vilom and Bharsika, Kapaalbharti and Bhrambhri… its common jargon and not the elusive language of yoga anymore… Ramdev Baba … what a brand…!

Do I feel awkward calling him a brand… yes… but it’s not because I don’t think he is one, coz I respect him and his teachings myself… and in today’s parlance we end up creating a brand from everything… and I think he surpasses all such definitions…

He has single handedly brought together an entire spectrum of audiences from across the globe and converted them into one homogenous mass of audience who is perceptive to his words, his speeches, his teachings, his innovations and who very naturally take up the responsibility of becoming brand ambassadors and custodians on his behalf … (all for your well being). It seems like a  simple strategy in the words of Seth Godin, a simple strategy of “Flipping the Tunnel”, - Turn strangers into friends / Turn friends into customers / And then… do the most important job / Turn your customers into salespeople …

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Right from his simple teaching of Pranayam Yoga and making it accessible and be known to all and sundry, to creating a health conscious society, to help build back the faith in Ayurveda (replete with quality, well packaged, simple designing and clear details of the ingredients that goes into the medicines and loud and clear testimonials from everyone who has benefited through this routine) … it’s a well rounded approach with a desired objective of serving the society, of helping the country regain it’s lost culture and knowledge of the Yoga Sciences and creating a society of well being and good health, creating a ”Disease Free Society – Medicines Free World”.

Whether you mock it, be cynical about it, loathe it or simple ignore it… Brand Ramdev Baba is here to stay… for the sheer sincerity of concept, thought and intention… and well, if you think I am evangelizing… well… I have practiced it and have benefited …