Yeah… So I wish I was in advertising… at least there is a place to propose ideas and execute them… The Client feels obliged to let you bring some of those ideas to life… he is paying for those ideas …
So I wish I was in journalism… at least if I was not happy about something in the system, I could voice it and create a movement to help it get back on track…
But I am neither in Advertising and Journalism (despite the repeated beliefs of everyone around me that I should have been in either of the two)… but I am not…
I am in PR… In Public Relations… !!! Is it bad?! I don’t know you know… Coz’ it’s surely not the best thing…
While I am given to believe that with a job like mine, I change the course of communication and bring a revolution to the way my Clients perceive publicity and to help journalists see something more …
So shouldn’t it give me the soundest sleep and the most satisfied feeling I could ever get… actually No!
PR is Media Relations in India… just that… nothing more, nothing less. So while you do have Clients participating in The Second Life, glorifying the advent of PR 2.0, the multiplying effect of Social Networking Sites that PR could benefit from… the final cake still goes to the Economic Times Coverage and the Forbes Story …
So if that Agency will finally be reviewed on that and if that finally is the mandate on which the Client judges your performance; then why invite for the Digital PR section in your PR Strategy? Why give the impression to the Agency or the PR consultant that you take the Science of Communication seriously? Coz you don’t!
And while I know I will invite debaters on this, I am more than happy to get this discussion going… my sense is that we only like to indulge in drawing room discussions about the evolution of PR, while we (Client and Agency) refuse to move out of the orthodox norms and measurements of evaluating PR performance…
And that growing nagging feeling of a crusty evolution of the industry is what is snowballing into a dissatisfaction…of wanting to do more, of wishing I could contribute to a larger cause of the PR industry and I need to figure the starting point soon…
Hi,
nice thought madhavi. upto an extent i m agree with u, but here i would like to mention that these things happen when u r wrking with big companies, whereas smaller companies gives much better response to the innovative ideas n guerrilla PR. Specially when it comes to digital it becomes more difficult to convince mktg team, coz they don’t get direct sales frm there.
All in all good that u hv started this. take this to facebook n twitter also
mayank
Yes Mayank… I know what you mean. Smaller cmpanies still have open minds and are new to the experience and they love to believe in you. And that becomes a huge factor in motivation coz you have the lead and you know you will be appreciated.
Hi,
nice thought. i feel its like grass is greener on the other side. in the system the communication is very marketing centric which gives more power to the client rather than to the servicing guy.
So i feel that being it on any side communication dept faces this problem everywhere
You are right. So while we in the communication still have the wherewithal to mould messages that deem fit to any brief and the brickbats notwithstanding… it can get a tad demotivating sometimes when the hard work and the creative effort is not recognised or appreciated
Interesting story, didn’t thought this would be so amazing when I saw the link.
Thanks